We know it sounds crazy, but we just hung up the phone with a dealer named Tim who said those exact words. Incredibly, in the middle of the worst year in the car business in 20, maybe 30, years he just wrapped up his best month ever! He sold more than 100 units last month and is already coming out of the box strong in November.

We know, it's absolutely amazing...but really it's not that rare, which is why we're writing you. We've been helping car dealers just like you for 10 years now. There have been some ups and downs, but nothing like this. And this "crazy market" has definitely had us laying awake at nights, dreaming up new ways to help all you guys survive right now and make it through, thinking of ways to help you do what Tim is doing.

First, you need to know that we're not trying to sell you anything. Quite the contrary. We have no hidden agenda. Our motives are very clear. All we want to do is help you, if you'll give us the chance... Understand...

2009 could be your best year ever or your worst year ever. . . it all depends on YOU!

It seems crazy, but we actually know a number of dealers right now who are not just "staying afloat" but actually doing well during this frozen market. The best part is that they're doing it in the midst of the election, the negative news on TV every night, locked up credit markets, while everyone is singing the blues and saying it's the worst market the car business has ever seen. And it's true. Things are changing...
When we emerge from this bear market we predict the car business will be changed forever. For better or worse. But things won't just go back to the way they used to be. Not this time.

Of course, time for a reality check...it just may not be reasonable for you to expect to have your best month ever right now. But hell, how about just doing as well as you were doing a year ago, or even 3 months ago. Most dealers would be elated with that.

Well in spite of all the bad news, we have a small, savvy, contrarian group of dealers in towns all across the country (big markets, small markets and every size market in between) who are continuing to stay on track, remaining profitable, having fun, and moving forward.

Our question is, "Will you let us show you how they are doing it?"

In this email, and in a few others during the next week we'd like to pull back the curtain and shed some light on some of the methods being used by these "mutant" dealers, and let you in on a few secrets in the process.

In won't cost you a penny, and in a matter of just a few minutes per day, things will all start to make sense by the end of next week...

Let's begin with the first thing you MUST understand.

The current auto market meltdown could be the single greatest opportunity ever in your career in the car business. . .

The car business is off about 35% across the board. Some markets, some segments, some dealers are seeing more like a 50% decrease. But dealers everywhere are exiting the scene. Small dealerships are closing up. Big dealerships are cutting back. Some mega-dealers are disappearing in a puff of smoke. In typical knee-jerk reaction, people are acting like it's the end of the world. Of the dealers who are still in business in your town, 80% of them are so beaten, battered, discouraged and mentally defeated that they just can't muster up the energy to compete anymore. They're tapped out. Running on empty.

On top of all that, their attitudes are terrible. Just look around and listen at the auction. What do you see? Dealers barely hanging on, complaining...or in some cases, just sitting on the outside, paralyzed by fear. These are the folks who have bought hook line and sinker into the negative headlines the fear-mongering media is pumping out. It's so bad that they've completely given up and are now just waiting for the grim reaper to appear, looking out the window, seeing the hearse pull up their drive to pick them up.

The reality is that only a small sliver of the dealers out there understand that people are still wanting, and buying cars, deals are still getting done, and the pie --- for those who are willing to keep fighting --- is actually increasing in size, not decreasing, since it's being split up between far fewer "participating" dealers. At different times, under different circumstances, it may be easier or more difficult, but still, under all circumstances, at all times, money moves around, changes hands, gravitates to the person with a system for attracting it.

Are we saying this is easy? Are we saying anyone can do it? No! Without a doubt this is the most challenging time we've ever seen in the car business. But all challenges come with opportunity. And the tougher things get, the better off the survivors will be in the end.

Is this more of that "positive thinking will set you free" mumbo jumbo? No. . .it's actually much, much bigger than that!

Before we go any further, let us tell you this isn't just some feeble ploy to pump you up and motivate you to waste time and money on some futile attempt to stay in business. This ain't one of those "glass half full" pep talks. Of course, your attitude toward the situation is important, but it isn't everything. It's where it all begins, but that's about it. If you don't immediately grasp the power of what we're telling you, then you may want to consider packing it in for good, or taking a long vacation until things get a little better.

Why would we say such a thing?

Not to be mean, just to be honest and fair. If you can't wrap your brain around this idea, and see this situation as an opportunity, and not a curse, then our ideas probably won't be of much benefit to you. But if you do accept what we're telling you and are willing to be open to the idea of success, even in this market, then we're going to offer to send you some highly valuable and helpful information now, and over the course of 2009, and it won't cost you a single penny. But we're getting ahead of ourselves. Before we get to all that, please consider something...

Really think about the conditions. . .

Right now, we're seeing a perfect storm churning that just may turn into the biggest turnaround of your life. The auto market has been contracting for two years. The credit markets (thanks to the tax payers' generous $700 billion bailout) will soon be loosening. At some point, all the pent-up demand will come rushing forward. All those buyers who have been sitting on the sidelines since the beginning of 2007 will soon cave in and buy a car. And it's all likely to begin in 2009.

Most of history's greatest fortunes have been made when everyone else was stricken with fear. But only those people "in the game" when it happens will benefit from this onrush of excited buyers. And who can predict exactly when it will happen? Nobody. And most dealers will be busy counting their cutbacks when it happens, and the spoils will go to the few guys with the guts to stick it out. Sad, but true.

Warren Buffet said it best, "Be fearful when other people are greedy...and greedy when others are fearful." Have you ever seen the level of fear in this business higher than it is right now?

Now is the time to prepare and lay the foundation for what is to come. . .

You've probably heard about our Rich Dealers program in the past. This is the premier solution used by dealers around the country to "sharpen their axes" - meaning, to improve their customer attraction, retention and referral processes to the point of highest efficiency. We're not writing today to try to "sell" you into the program. In fact, you can't even join this week. We only accept new members during certain "open enrollment" periods that occur a few times per year. Next week happens to be one of those periods, by the way, so you may want to begin considering how you'll respond when given the opportunity to get involved.

The opportunity and the ability is inside you.

Most dealers look to external forces to determine their fate. The government, the auction, the manufacturers, the banks, the alignment of the stars. But your fate rests in you, not in your environment. The course you pursue is the course you choose. You must elevate your thoughts, your expectations, your confidence to the point where external factors cannot harm you. Your ability to adapt and compete is determined by your willingness to prepare and improve.

Now is the moment to decide that you're going to make a real, live effort to kick your business into high gear in 2009, which begins right now.

Besides, what's your alternative? Bankruptcy, get a job at another failing dealership, become a fugitive, get a job waiting tables. None good. Please realize, we're not saying these things to pump you up or to scare you. We're saying this to cause you to understand that you're in charge, you decide. You don't have to cave in to the heavy emotions surrounding this market. You don't have to embrace fear and accept defeat. Other dealers are succeeding, and you can to. And even if you don't believe you can have your best month ever, at least endeavor to get back to what you were doing 3, 6 or 12 months ago. You can do that, can't you?

The best part is. . . damn right you can!

It's within your reach. All you have to do is believe it, clearly define an effective strategic plan and apply massive action to making that plan a reality. Life does not get better by hope or fear...it gets better by planning and acting!

So, don't bother yourself with getting pumped up. But do bother yourself by taking the time to click that link and request the fr-ee newsletters and training programs. And do begin thinking about how involved you'll choose to be next week when we open up the Rich Dealers program for the last time in 2008.

The level of thinking that got you where you are will NOT get you where you want to go!

Truth is, 12 months from now you'll be somewhere. But...where? If you crumble under the weight of the negativity, you likely won't be in the car business. But one thing is for sure ---- many dealers will still be in the business. And by then, they just may be making hay again. Won't you kick yourself if you miss it?

Of course, is attitude the only thing you'll need to make it through? No, but it will get you started. Past that, you'll need one or two good, reliable methods for attracting customers and a system for maximizing the customers and traffic you already have. It's just a few small pieces that are missing.

Many dealers wonder, "Why, if it's so simple, don't you just write it right here in this email?" Great question. Because, if we gave you the simple solution right now, you wouldn't believe it, you would just brush it off and go on with your day.

You must EARN the right to learn the information. You earn it by first determining that you WILL stay in and fight and NOT give up or give in. And frankly, you earn it by demonstrating a willingness to pay for the information. Because fr-ee advice is bad advice that you won't listen to. But when you pay for it, especially these days, you'll be far more likely to take it in, and implement. It really is for your own good. But that's a discussion for another day...next week maybe. But get your "thinking about it" out of the way now so you'll be ready for action then.

Our suggestion is that you get your attitude and mindset on the path to becoming unstoppable. Then begin developing the definite plans, strategies and skills to make it all happen.

Until next time, we're looking out for you,

Jim & Travis
Creators of Gravitational Marketing and founders of the Rich Dealers program

P.S. If there is anything at all we can do to help you during these challenging times, please call us at 1-800-930-7194 (ext 0). We would love to see you turn things around and experience some of the same great successes that many of our clients are having right now.

PPS There is absolutely no charge for a "hidden wealth" consulting call. And if you'll take the time to pick up the phone and call 1-800-930-7194 (ext 0), we'll schedule a time for you to speak to one of our Rich Dealers advisors.