A big weekend in the world and in our world (the auto industry).

If you haven’t heard, automotive and racing enthusiast, legendary screen actor & philanthropist Paul Newman died due to complications of cancer this weekend.

Paul was a legend and a great guy. He influenced many lives. This kind of thing always makes me think about how I will be remembered once I’m in a five-foot tall pine box.

Have you ever thought about that? How you will be remembered after you’re gone? Is what you’re doing now giving you the opportunity to create a lasting legacy that you want to be remembered for? If you not, you need to do something different. More on that in a moment.

First, let’s talk about the $25 billion bailout for the auto manufacturers and the $700 billion for Wall Street. It’s real. It’s here and it’s making everyone a bit nervous. What will happen? No one’s sure. Will it work? No one knows? What happens if we don’t pass the $700 billion? We’ll see.

Here’s one thing you can be sure of. There is always a silver lining and you need to become the master of finding it and showing it to your customers. That’s what will make you prosper during this extremely dark and uncertain time.

A success strategy for the current climate is to become a beacon of hope… a champion for positivity and ray of sunshine in an overcast period for most people.

Your prospects and customers are being inundated with bad news from every direction: the economy, media, friends and family. But everyone can use a bit of good news. That’s your opportunity.

So if you’re looking to sell more cars, not fewer, fatten your personal bank balance to a level several times unprotected by the FDIC (meaning multiple 6 figures) so you can take care of your family, not stress under the weight of current economic conditions and leave a legacy that’s worth talking about then you need to do something different than you are doing right now.

Same old strategies, same old results. These are new times in the car business and they require new ideas. The ideas of the last 8…10…even 15 years are no longer “what’s working now.”

Wanna know what’s working now?

There are a few things. A few major things that we are seeing work for our Rich Dealers all across North America.  We shared one strategy earlier in this email but there are plenty of others.

Plus success is about more than one tactic. It’s about good strategy. And today it’s all about a good recession marketing strategy.

If you want to sell cars in tough times you have to tap into the hidden wealth that’s buried in your business. You have acres of diamonds in your backyard that you are leaving undiscovered. There are untapped resources and riches just beneath the surface. We can help you uncover them and capitalize on them.

Get our free marketing toolkit here