Did you ever play on a playground when you were a kid? Do you remember jumping on a seesaw with a friend? Funny thing about a seesaw is that when one side goes up the other side goes down. The same thing happens when you add your ego to your marketing.

In today's WTF? episode, we'll discuss the relationship between your ego and the effectiveness of your automotive marketing. In our book Gravitational Marketing: The Science of Attracting Customers we discuss this concept in detail.

In this episode we give you a little taste and talk about the eye opening link between the effectiveness of your marketing and how you envision your marketing. But removing your ego from your automotive marketing, you'll find improved results