The Big Myth of Car Marketing


In our minds there is only one kind of advertising. Hardcore, retail-oriented, direct-response, lead-generating, low-cost, overnight-results getting advertising. In this article we tell you how to achieve this type of advertising.


A brand can take years of hard work and a ton of money to build. You see it with the soda companies and theme parks. Most of us don’t have that kind of money just laying around. You don’t need to. With a few tips and tricks you can achieve a brand that will bring in the results you are searching for. The brand will take a little time but the results you need can be as soon as overnight.


Your ads need to be sound, positioned correctly and tap into the emotions of your audience. All three of these elements need to be in place. When they are it’s like a finely tuned instrument that you can play at will.



Branding can be achieved for free. Yes, we said FREE. Never pay for it unless you have the time and money to do it right. Most car dealerships don’t.


Brandscending is an original word we created. It is the process by which your company carves out a clear and definite place in the minds of the people who care most.


To achieve this there are a number of factors.

  •  You must learn who your prospects are. You have to research their wants. People buy what they want.
  • Begin building a brand. Consistantly use your image in all that you do.
  • Offer the “total experience”. You need to be different than the others. What do you have that they don’t? You have to be unique enough that people stand up and take notice. You want them to talk about you.


Don’t waste your automotive advertising dollar on ads that say nothing. You may think this is building a little brand but it’s doing just the opposite. People don’t stand up and take notice to an ad that has nothing to offer.


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